Google has been a fair platform for all sizes and types of businesses. To gain the desired position on Google, one needs to follow its guidelines and adhere to the correct way of obtaining higher ranks. By drifting into the desire of obtaining top ranks, many of the best SEO Company in India and everywhere in the world choose black-hat SEO tricks or overly optimize their website.
And, when Google comes to know how they ranked on the top all of a sudden and how they misuse the guidelines, Google penalties and devalues those websites.
In short, if you want to let this not happen to your online business, selecting the best SEO company that follow only & only white-hat SEO tricks for growth, is essential.
Since many people find the terms 'Google penalty' and 'Google algorithm updates' quite similar. But, both are not the same - Google penalty is Google's manual action that it takes when it finds any website breaches the Google webmaster guidelines. Also, Google's updates affect the algorithm, which makes SEO experts change their strategies accordingly.
Though, Google updates the algorithm with the purpose of providing as much ease to users as it can.
Here is how Google slams penalty to the misusers.
- Structured data problems
If the content on the website is a mismatch and the structured mark-up is used, then there will remain chances of a Google penalty. If the website breaches the structured data guidelines, you may fall under penalty. Make sure that you follow structured data mark-up guidelines and test the structured data testing tool before you take the website to Google.
- Unnatural link to the website
Some of the SEO experts' build links with a purpose to manipulate Google and outrank their competitors. Google takes it as a manipulative attempt to ruin their search results. Thus, it categorises such activity as unnatural. So try to avoid a few things such as, never try to create multiple guest posts using the same anchor text, look into the external links through the search console and remove spammy links, maintain a good balance of no-follow and do-follow links.
- Unnatural links from the website
The penalty could happen when the website has any unnatural outbound link profile. Somehow, it is similar to the penalty that a website could have with an unnatural link to the website. But, here the only difference is the penalty is for outgoing links where the links built for the website on any other domains. It is necessary to avoid linking to other irrelevant domains or purchasing or selling links.
- Usage of thin content
It is so much important to make sure that the content you provide on the website will either help visitors to get some information or it will impact badly. If Google will find out low-quality content on your website or spined content, you could receive a penalty from Google.
If you don't ever want to receive a penalty from Google and let it defame your business image, it's suggested to get some ideas about what to do, when to do it, and how to do it from the best SEO agency in India.