With the rise in remote and hybrid teams, digital employee reward programs have grown in popularity. Digital reward programs are an easy and meaningful way to recognize employees for exceeding expectations, meeting wellness goals, or achieving a company milestone. Additionally, employee reward programs help improve culture, sustain company relationships, and improve employee retention.
Employee reward programs can range from office parties to swag, but what makes a successful digital reward program? Use this guide to understand why organizations need a digital rewards program for their remote and hybrid teams.
Why Start an Employee Rewards Program?
Through creative pivots, ingenious solutions, and arduous work, employees are the heart of your organization; however, remote and hybrid teams often face higher burnout rates, noting a lack of employee recognition and connection as a root cause. To understand why employee reward programs are critical to organizational success, it's essential to address the core concept of any successful employee reward program: employee engagement.
To some organizations, the goal of an employee rewards program is to increase productivity. But, by prioritizing overall engagement through safety, wellness, and appreciation, your company will improve in all facets of business. As you begin to build a successful rewards program, remember focusing on overall engagement will boost productivity and make the workday more enjoyable for everyone.
Starting a traditional employee rewards program for remote and hybrid teams can be difficult. Consider replacing direct mail options with digital rewards and see your employee engagement grow.
Why Digital Rewards
There's no question that rewarding remote and hybrid employees is an effective way to drive engagement and productivity while reducing burnout. But traditional programs do not support the needs of virtual and hybrid teams, prompting the need for digital reward programs. Digital rewards, like e-gift cards, offer increased flexibility, personalization, and deliverability.
Gift cards are the #1 wished-for holiday gift. Unlike traditional gift cards, digital gift cards take the guesswork out of employee engagement strategies by providing the flexibility of choice. With more options, your company can create a desirable experience because employees may choose a reward that motivates them individually. Digital gift cards amplify flexibility of choice by allowing increased personalization and customization.
E-gift cards are not limited in customization. Third-party digital reward solutions, such as Tango Card, allow employers to brand rewards and include personalized messaging. This simple feature increases the connection business leaders have with remote and hybrid workers. Personalization and choice are even more impactful when delivered instantly.
Unlike traditional reward programs, digital rewards are delivered instantly. Employees must receive recognition and rewards quickly enough to remember how they earned it in the first place. Digital rewards can be delivered immediately to any employee's email address, creating instant gratification and satisfaction. When an employee receives a digital gift card reward, it only takes a few easy clicks to redeem the reward of choice.
Now that there is no question about why your organization needs a digital rewards program, let's launch your reward program.
Launch a Digital Reward Program in 3 Steps
It's time to show your employees how much they mean to your organization. By launching a successful digital rewards program, your company can boost motivation, encourage productivity, and delight your employees.
- Determine why and when rewards are given
Rewards for remote and hybrid teams reinforce positive or helpful behaviors and doing so at the right time maximizes the impact of those rewards. Often, companies give rewards in the following situations:
- Spot Awards-These are typically small rewards ($5-$25) that recognize a job well done.
- Challenge Completion-Remote teams connect through fun, virtual challenges. Completing wellness goals, sales objectives, or unique projects is another fantastic way to thank employees for their challenging work.
- Event Participation-Employers can also reward employees for being involved in events like webinars or conferences. Events are also an excellent time to recognize stand-out employees and highlight a motivating moment with the entire team.
- Incentive Participation-Offer incentives to gain engagement or support with various projects. Small incentives eliminate the need to send yet another follow-up email.
Regardless of the situation, ensure your team understands why and they are getting rewarded. This delineation will help structure your program.
- Structure your rewards program
Digital reward programs can become complex and convoluted without structure. Before launching your program, it's vital to decide who can do the rewarding and get rewarded. For example, does your organization only allow manager-to-peer rewards? Or will it enable open-ended rewarding? The structure is key to determining budgets and choosing suitable employee reward options.
- Select the right employee reward options
Choosing the right rewards program is critical; the digital rewards must be meaningful and deliver real value to your employees. Remember to offer choice because when employees can receive a reward they genuinely desire, they are motivated to increase team contributions. When selecting your reward solution, remember to consider budget and choice. Our go-to is Tango Card's Reward LinkÒ-an easy-to-send and awesome to receive e-gift card.
Reward Link can be branded, include personalized messaging, and be sent in bulk, making it easy for employers. Plus, this solution gives recipients control over their reward-with the option to redeem their e-gift card at over 100 retailers.
No matter the solution selected, implementing a digital reward solution is crucial for supporting remote and hybrid teams. Employee reward programs help recognize employees for hard work, accomplishing goals, and exceeding expectations. These programs also increase employee retention and engagement while helping reduce burnout. For remote and hybrid teams, digital reward programs are ideal. Digital rewards, like Reward Link, are easy to send and offer the flexibility of choice and instant delivery.
Digital reward programs don't have to be complex. Organizations can start a successful program in three simple steps-determining when and why to reward, choosing who rewards and gets rewarded, and finally, selecting the best reward options.
Now that you have a clear understanding of employee reward programs and what makes them work, are you ready to launch your digital reward program?