The new report by Expert Market Research titled, 'Europe Flavoured Milk Market Report and Forecast 2021-2026', gives an in-depth analysis of the Europe flavoured milk market, assessing the market based on its segments like flavour, packaging, distribution, and major regions like United Kingdom, France, Italy, and Spain, among others. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter's Five Forces models.
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The key highlights of the report include:
Market Overview (2021-2026)
- Forecast CAGR (2021-2026): 5.6%
The growth of Europe flavoured milk market is driven by the preference of flavoured dairy products. The growing demand for flavoured dairy products such yogurts and milk due to better taste, texture, on the go packaging and easy availability will bolster the growth of market. The demand for chocolate milk by children will aid the growth. Further, the availability of various healthier options such as fat free, skimmed, or other non-dairy variants for health-conscious population is also a contributing factor. Additionally, the demand for fortified flavoured milk from athletes over regular milk will propel the growth in the forecast period.
Industry Definition and Major Segments
Flavoured milk is a sweetened dairy product prepared from milk, sweeteners, sugar, preservatives, colours, and artificial or natural flavourings. It has a longer shelf life without the need for refrigeration due to ultra-high temperature pasteurisation. Flavoured milk is a common alternative to plain milk for those seeking a more flavourful beverage.
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Based on flavour, the flavoured milk market can be segmented into:
On the basis of packaging, the market can be classified into:
The distribution channels for the industry are categorised into:
- Supermarket and Hypermarket
- Convenience Stores
- Speciality Stores
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The regional markets for flavoured milk include:
- United Kingdom
Europe is a significant market for flavoured dairy products due to presence of key industry players. Regionally, United Kingdom is the largest shareholder for Europe flavoured milk market this can be attributed to high demand for chocolate flavoured milk. The exemption of taxes from chocolate milk increases the demand for the flavoured milk market. Moreover, the high disposable incomes and widespread availability in all convenience stores, supermarkets and hypermarkets will aid the growth in the forecast period.
Key Market Players
The major players in the market are Nestle S.A., Danone SA, Arla Foods amba, Molkerei Alois Müller Gmbh & Co. Kg, Dana Dairy Group Ltd, and a few others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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Note 2: As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.
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