In Business2Customer (B2C) marketing, the main target for marketing is the individual customer/user. This indicates that the content and other information must be attractive and relevant to the primary audience. For successful content marketing, B2C marketers must know the basics of search engine optimization necessary for effective business site management. Also, as per research done by the Content Marketing Institute on B2C marketers, around 86% of them only draw traffic through content marketing strategy.
B2C marketers should remember that SEO Keywords are necessary at every step, even in content creation and content management. It is vital in onsite content as well for titles, content, and website. And also in offsite content for inbound links from guest blogs and press releases. Hence, B2C marketers should use an SEO optimization mix for better marketing as who does not want to rank higher in search rankings, right! Keyword research is one of the most important SEO tactics.
You must be aware that both the B2C and B2B worlds vary by huge differences. So, before you apply any technique, make sure what resource you are following. So now, let us proceed with our motto here on how you can choose the most meaningful SEO keyword for your B2C company, along with some of the best SEO practices.
- Local area SEO content optimization
If you run a B2C company, it is prominent that your business is visible to the potential customers out there. To do that, you have to concentrate more on the local market/area. One good option is to add the list of your multiple products or services in the business description section to expand your target audience. If you have your Google My Business Listing, claim it and ask for a review of your business.
However, in the B2C world, content marketing is mainly used for building links and advertising purposes. Hence, while finding a keyword for your B2C company, be concise and clear on the product details. The B2C buyer will only look at what they want. So, over-explaining things won't do any good.
- Headers and descriptive title tags (choose target keywords)
You can optimize your website by entering the right keywords in the tags, headers, and titles by making them more descriptive. The meta description and page title are the significant components for great SEO tactics for B2C companies. You can hire a digital marketing agency to do that work for you if you do not have such experts in your team.
However, unlike B2B companies, B2C companies deal more with tangible products and services, not intangible software, services, or technology. Hence, finding keywords for B2C companies is a lot easier as it is generic. You can clearly narrow down the list of keywords for the content required. Choose the keyword that relates closely to your most popular product or service. It should be descriptive and persuasive enough to the user.
- User intent
After you select the title, you should make sure that it matches the search intent of the customer/user. The title or keyword should display what the customer is searching for while running through your website. And a B2C buyer will obviously search for something with the intent to buy.
Hence, the SEO trick that lies here is to focus more on the product page. Because, when the user comes to your website, the product page will be their destination to find and buy what they want. Therefore, the keywords that you use will be mostly related to products like umbrellas, multi-colored umbrellas, folding umbrellas, etc., if your specialty is an umbrella. And as you can see, it becomes relatively easy for the B2C SEO experts to determine and choose the high user-intent keywords.
Suppose the SEO professionals in your team are not clearly expert in that yet. In that case, you can ask them or enroll them for higher digital marketing in training.
- Gather metrics (performance indicators)
You would know that B2C companies and their campaigns highly focus on their sales and revenues every particular period. Why? Because they have sales generation through organic traffic as key performance indicators (KPI). By contextualizing your data, you can make more informed decisions regarding keyword selection.
You can determine the conversion of organic traffic to paying customers through various Google analytics available. You can then raise the conversion rate and use page elements (like a copy) apart from user-intent keywords to create more conversions. By doing so, you would optimize your market landing page and identify the most used search keywords by users.
- Identify your rankings
You can also determine your ranking with the keywords currently in practice. You can use various tools to do so. You can find out how your potential customers are accessing your website. The keywords that your customers are using to reach your website. If you can find that out, you can select more high-intent keywords to rank higher.