Social media video plays an essential role in a successful content marketing strategy. Video content has taken the social media realm by storm. It is because video content is driving the present internet world to a great extent. Nowadays, people are getting attracted and engaged towards videos rather than traditional content. Over the years, there has been an increase in the engagement of video content. Hence, many brands and businesses leverage social media video content to enhance their visibility and build engagement rates online. There are currently various types of video content across social media platforms such as Facebook, Snapchat, Twitter, Instagram, YouTube, and much more. It shows that people are more likely to get captivated by videos than any other form of content.
According to a study, online video content will generate more than 80% of all potential consumer web traffic. This stat shows how social media video content plays an influential role in enhancing your business' online presence. Famouspanel is a well-known service provider who is beneficial to expand your visibility on social media with ease. Due to the increasing popularity of video content, the video site, Youtube, and the other social media channels such as Instagram and Facebook are focusing on videos with Stories and IGTV.
Video content is gaining immense popularity across social media users. To grow your fame in the competitive social media world, you will have to generate highly original videos. If you still aren't using the video marketing strategy, you miss out on a chance to gravitate your audience towards your brand. Here, in this article, we will see some ways to generate engaging video content on social media.
Before getting started with the ways to generate a successful video marketing strategy, let's check out why video marketing is essential for brands and businesses.
Here are some of the statistics that show why brands need to leverage social media video content.
- According to a survey, 60% of social media users are viewing branded videos every day.
- Based on another study, users spend one-third of the time watching videos online on social media.
- Research shows that there is a 100% increase in mobile video consumption.
- A survey says marketing videos on Facebook influence 64% of consumers' purchase decisions.
The above stats show how social media video content plays an essential role for brands and businesses to increase engagement with the audience.
7 Steps To Build A Successful Video Marketing Strategy
Video content is the best tactic to make your brand stand out from the competitors. But ensure to create unique and authentic videos to grab your audience's attention. Here, let's check out seven practical steps to strengthen your video marketing strategy.
- Determine Your Goals
While stepping into any marketing strategy, the first step is to determine your goals. You will have to identify what you want to achieve through this video marketing strategy. If you are new to video marketing, we recommend you to make only fewer marketing goals. Ensure that your goals are relevant to your niche and engaging to your target market. Some brands utilize videos for marketing purposes, while some may leverage them to increase their engagement rate and brand awareness across the target market. Hence, while trying out a video marketing strategy, you will have to set your business goals and focus on achieving your objectives.
- Choose The Right Channel
Every social media network has its unique form of video content. As a brand, you will have to choose where your target audience is present and the one that suits your business. For instance, if your brand isn't good at creating entertaining video content, then TikTok wouldn't be the right platform for you. According to a study, the users on Instagram, Snapchat, and Facebook spend half of their time watching videos. Hence, picking on any of these three social media platforms is a great benefit for businesses, and they can reach the audience with ease. Therefore, select the right social media network that suits your business and generate unique content.
- Generate Authentic Videos
On social media platforms, you can come across various videos of different formats. To grow your visibility through video marketing tactics, you will have to choose the video form that works best for your brand. All the video forms are not similar, and hence you will have to choose the right one to skyrocket success on social media. Here are some types of videos on social media:
- Educational videos
- Behind-the-scenes content
- Entertaining videos
People are more likely to connect with the content that adds value to them. If you are hesitant about which form to utilize, you can try out educational videos. It is gaining a higher engagement rate across the audience. As a brand, try out the specific video form that suits your target market.
- Ensure To Plan Your Content
After picking on to the right platform and video form, you will have to plan how you will create the content. For instance, if you are trying to make a video based on your brand story, you will have to frame the concept. Firstly, try to plan the content that you are going to employ in your video. By scheduling content, you will have a clear understanding of what you will create, and you will focus on it accordingly. Hence, it is essential to frame your video content before generating engaging content for the audience.
- Make It Unique
After creating your video, you will have to spend time on post-production. Here, you will have to add the essential filters and edit the required frames of your content. While doing your post-production work, ensure that your video is unique and genuine from your competitors. Your content must be in such a way that your audience will get instantly attracted to seeing it. The first impression plays a vital role in increasing the engagement rate. You will have to ensure that your video's first 10 seconds are highly captivating to the audience. Thus make unique content to grow your instant reach.
- Schedule Your Video
Now, your video is ready. The next thing that you will have to do is to schedule your video content. While checking out the analytics tool on your social media platform, you will get to know the time at which there is a higher engagement rate. You can schedule the timings at which your content will receive a higher engagement and post accordingly. By doing so, you can enhance your content's visibility across the users on social media.
- Measure Your Results
The last but most essential step to build a successful strategy is to analyze your results. After posting your content, you will have to measure its results and determine if it's working for you. If it's working well, you can continue with your strategy and generate a video following the plan. If not, you will need to identify your target audience's interests and develop content based on it. In doing so, you can improve your brand's visibility and stay ahead of the competitors.
Video content is playing an immense role in building your engagement rate on social media. If you aren't trying out a video marketing strategy, it is the right time to step into it. We hope you got to some of the steps to generate a successful video marketing strategy for your business. Make use of the above tactics to grow your visibility on social media.
If you have any other thoughts, feel free to share them by commenting below!