Sat, 27 Feb 2021

Using vector clipart in your logo design

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20 Feb 2021, 05:24 GMT+10

Clipart is making its way to various businesses and brands, and the adaptability is getting consistent on a daily basis. Clipart is the set of images made available for computer users, which they can add to their documents or logo designs. It has become a common practice these days, and the benefits that it offers are immense, the most obvious being cutting the overhead cost of development because you won't have to work on it from scratch. You will get the clipart in the final form and can incorporate it into your logo design without any finalizing on your end.

Factors that might affect your choice regarding clipart or illustrations

There are a lot of scenarios that might change your perception or need to either use clipart or illustrations, and some of them are as follows;

Purpose of the image

If the image or logo design requires you to have precise details, then using photography is the best solution. But if it should define a process or illustrate something, then illustration or using clipart is the preferred choice here. It is quite possible that you would have to use a mix of photography, clipart, or illustration if it suits your needs. But if you don't know what you are going for or what the purpose of your logo design is, then going with clipart seems like the best possible option.

Creativity and adaptability

If you are building a logo design from scratch and want to give out a strong and corporate-oriented message, then going with photography might seem feasible. On the other hand, if you already have a logo design in mind and finish it off, then using clipart is a better choice. Using clipart is easier because it lends you a consistent look or theme for your brand. Using photography to enhance your brand logo's look might not be a feasible option here because you would have to change it constantly to update the look of your brand.

If you want to incorporate some of the clipart into your logo design, then you can download free vector cliparts from the internet, to begin with.

Impact required

Different types of a logo can lend different levels of impact. If you don't want to give any impression to your audience and only want the message to be forwarded, then using clipart can be the ultimate solution. If your advertisement or logo's very essence is to get the message ahead and you believe that your audience will get distracted by the photograph, then using clipart is the best option to go with. But where aesthetics are the main question, and the audience demands it, then photographs are the only thing that can help you with it, and you are best off not wasting any of your time on developing and incorporating clipart within the main logo body for your brand.

Clipart has not gone out of fashion just yet, and still, there is an effective demand for it within various brands and businesses. It is used not only for developing logos but also for bridging an aesthetical gap within the designing part of any project.

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